Over 7 Hours of Free Workshop and Webinar Resources
We've put together over 7 hours of resources to help address the problems that hold workshops back, and put them all here in one place for you.
In my opinion, workshops are THE number one way to build the practice of your dreams filled with your ideal patients.
Imagine a practice filled with new patients who have already sat through an hour presentation, know what you are offering, understand the value, and are now just coming in to find out if you can help and what your recommendations are.
I've put this together because workshops transformed my practice, and I've personally seen them transform so many others. I hope you find it useful in creating the practice of your dreams so you can serve more people in your community.
All my best, Dr. Steve Tullius, D.C.
Watch this first
Workshop Strategy, Marketing and Presentations
Enjoy the content below, and most importantly, put it to work.
The Workshop Formula: A 10 Step Proven Process to Fill Your Workshops
Dr. Steve Tullius has given over 200 public lectures on chiropractic and helped doctors give over 1,000. Here he identifies 10 key principles proven to fill workshops in offices around the country.
The Workshop Formula: How to Build Your Presentations From Scratch
The exact process we use to create seamless workshop topics, plus the template for you to build your own presentations that educate, entertain, and inspire your audience to act.
DAY ZERO: The Key to the Practice of Your Dreams
Everyone in chiropractic obsesses over Day 1 and Day 2, but it is Day ZERO that builds the practice of your dreams. Understand the true value of a workshop-driven practice.
Pre-Workshop Routine for a Successful Workshop
The success of your workshops is highly dependent on the energy and intentions you set. A short video on developing a pre-workshop routine to maximize your results.
Attracting Your Ideal Patients
Dr. Julia Anderson shares how she attracts kids and families consistently, every month, without spending weekends at fairs and spinal screenings.
The Top 10 Things Killing Your Workshops
After giving over 200 workshops and helping doctors give over 800, Dr. Steve identified the key things that quietly kill your workshops. Here is the full series.
Workshop Killer No. 1
Workshop Killer No. 2
Workshop Killer No. 3
Workshop Killer No. 4
Workshop Killer No. 5
Workshop Killer No. 6
Workshop Killer No. 7
Workshop Killer No. 8
Workshop Killer No. 9
Workshop Killer No. 10
Closing and Show Rate
How to Crush Your Close and Schedule Double-Digit New Patients
The close, or what I call the "Offer-tunity," is one of the most botched parts of a workshop. These tips have helped doctors crush their close and consistently schedule double-digit new patients.
Ending the Struggle of Getting People to Show Up
Dr. Amy Spoelstra shares how the constant struggle of getting people to actually show up for workshops was finally solved.
Facebook Workshop Ad Management
Walkthrough videos, key tips, and strategies to help fill your workshops with paid ads.
Workshop Facebook Ads Campaign Walkthrough
A walkthrough of the early stage of a campaign so you know exactly what to look for and how to adapt while your ads run.
Monitoring Your Workshop Facebook Ads
Daily monitoring of your campaigns is essential to great results. Here is what to watch and how to adjust.
How to Get 76 Registrations for Your Next Workshop
A case study running through how we got so many registrations, with the key principles and strategies to employ.
Changing Ad Images, Decreasing Ad Overlap and Monitoring Results
Why changing your images regularly, avoiding ad-set overlap, and daily monitoring are so essential to results.
How to Get 48 Registrations for Less Than $400
A quick overview of the techniques to use for fantastic results on a workshop campaign.
How to Keep Your Facebook Ad Spend as Low as Possible
Tips and strategies to keep your ad spend as low as possible.
How to Schedule Your Ads at Set Times
How to schedule your ads to run only at specific times of day and days of the week.
Adding Your Facebook Pixel to Eventbrite
Why it is critical to add your Facebook Pixel to Eventbrite, and how to do it.
Why Workshops Are the #1 Practice Growth Tool
Dr. Abbey Ike shares why she thinks every DC and new grad should be doing workshops.
6-Week Webinar Masterclass
Learn the ins and outs of the webinar process and strategy.
Week 1: The Webinar Funnel
Webinars are great, but without the right marketing principles your results will not be nearly as effective. This goes deep on the webinar funnel.
Week 2: Technology, Equipment and Setup
The software and equipment you need, plus the technical aspects and troubleshooting to be aware of.
Week 3: The Presentation
Presenting via webinar is very different than in person. The key differences and strategies to increase engagement.
Week 4: Lead Follow Up
Webinars often attract more leads but with less engagement. How to properly follow up so those leads convert.
Week 5: Nurturing Your Leads
Chiropractors are notorious for ignoring leads. Build the strategy to nurture your webinar leads over time.
Week 6: Facebook Ads to Promote Your Webinar
A step-by-step tutorial on the strategy and setup for the ads that promote your webinar.
Transform Your Community
Dr. Mike Merkt shares how workshops let you reach the people who want and need you the most.
Join the free Facebook group
We share many of these videos and add new workshop, marketing, and presentation resources every week, alongside a community of practitioners building workshop-driven practices. Come learn, ask questions, and grow with us.
The multitudes are out there
A small sampling of the results we regularly achieve for clients. When you are ready for the done-for-you system, see whether your territory is open.