For chiropractors & functional medicine doctors
You do not need more Day Ones. You need more Day Zeros.
The workshop is where patients get sold. By the time they walk into your exam room, the decision is already made. We build the machine that puts them in the room.
10,000+ workshops run · $12M+ ad spend tested · Built by a chiropractor
Live events
Real workshops. Real rooms. Real doctors filling them.
The real problem
Most practices are trying to convert patients in the exam room. That is the wrong room.
You spent thousands on Meta ads last month. You got twenty leads. Eight of them booked. Four of them showed. One of them converted into a care plan. The other three shopped you on price.
Then you spent forty-five minutes of a clinical appointment trying to convince a patient who did not understand what you do to buy something they did not know they needed. And when they said "let me think about it," you told yourself they were not the right fit.
They were not the right fit because they had not been through Day Zero yet. This is not a lead problem. It is a conversion problem. And it lives one step upstream of where you have been trying to solve it.
The reframe
Day Zero is where conversion happens. Day One is where clinical work begins.
Day Zero
The workshop.
Where conversion happens. Where rapport, trust, and certainty transfer occur.
- ▪60-minute educational event
- ▪Doctor presents from stage
- ▪Objections handled inside the room
- ▪Audience arrives at conviction together
- ▪Offer lands after the teaching earns it
Day One
The first appointment.
By the time the patient arrives, they are pre-sold. Day One is clinical, not transactional.
- ▪Patient walks in already convinced
- ▪No sales pitch in the exam room
- ▪Clinical work is the whole encounter
- ▪Care plan acceptance is a formality
- ▪Retention starts on the right foot
You do not need more Day Ones. You need more Day Zeros. The workshop does the work. The exam room is for clinical work.
The people are already out there. This is what it looks like when they show up.
The system
Six components. One machine. Built to put pre-sold patients in your exam room.
This is not a Facebook ads service with extras. It is an operating system. Every component was built because the one before it does not work without it. Skip any of the six and the system fails. Together they produce workshops that fill, attendees that show, and patients that convert.
01
Meta ad campaigns
Built and managed for you. CPL benchmarks $10 to $20. Tested across $12M in ad spend.
02
Workshop funnel
Registration pages, reminder sequences, SMS, email nurture. Attendance optimization at every step.
03
Workshop content
The proven slide decks and structured presentations. Three core topics that address 60 percent of the U.S. population.
04
Presenter coaching
How to present, close, and convert from stage. The certainty transfer training the system runs on.
05
Follow-up systems
Post-workshop nurture, phone-call scripts, no-show recovery, and conversion tracking through the first appointment.
06
Dashboards
Real numbers on real events. Cost per pre-sold patient tracked at the practice level, not lost in vendor reporting.
Proof at scale
Not theory. Not a case study. A decade of workshops, tested across every kind of market.
10,000+
Workshops enabled
$12M+
Ad spend tested
23+
Years in practice
300+
Workshops personally delivered
The numbers our members produce, not our best-case scenarios.
15-25
Attendees per event
8-12
New patients per event
5-7x
Doctor ROI
$10-20
Cost per lead
Who is behind it
Built by a chiropractor who has done it 300 times.
Dr. Steve Tullius is a practicing chiropractor with 23 years in the profession. He has personally delivered over 300 workshops and enabled more than 10,000 workshops across the United States through the Waitlist system. This is not a marketing agency built by marketers. It is a system built by a chiropractor who was tired of watching mission-driven doctors lose patients to bad conversion.
The discovery underneath those numbers is what the business runs on. The rate-limit on conversion was never information. It was belief in the speaker. Solve that and the rest of the funnel follows.
So the coaching is not a bonus bolted onto an ad service. Steve coaches members live every Monday on the same five pillars he ran in his own rooms: clarity, certainty, voice and sound, the arc, and conversion.
- In practice
- 20+ yrsIn practice
- Workshops personally delivered
- 300+Workshops personally delivered
- Workshops supported
- 10,000+Workshops supported
- Audience-tested ad spend
- $12M+Audience-tested ad spend
Beyond the practice
Steve serves as Chairman of the Board of Trustees at Sherman College of Chiropractic, co-chairs the MAHA Chiropractic Working Group, and formerly served as Vice President of the International Federation of Chiropractors and Organizations.
Every dot is a practice. 465 practices. 7 countries. 10,000+ workshops run. One room at a time.
Real results
What a single workshop actually produced for these practices.
Real new-patient counts and real ad spend, pulled from our member records. Projected income assumes a $3,000 average case value at a 70% new-patient close rate.
Dr. Kale Matovich
Natural Way Chiropractic · Canada
From one workshop
35new patients
Dr. Adam Martinez
AlignLife of Katy · Texas
From one workshop
18new patients
Dr. Jill White
Essential Chiropractic · Missouri
From one workshop
16new patients
Dr. Edwin Vega Jr.
Vega Family Chiropractic · New York
From one workshop
15new patients
Dr. John Morelli
Anchor Chiropractic · Nevada
From one workshop
12new patients
Dr. Jose Salgado
Body Awareness Center · Puerto Rico
From one workshop
11new patients
Combined totals for the 6 practices above
832
New patients
$1.75M
Projected new-patient revenue
22x to 37x
Projected return on ad spend
New-patient counts and ad spend are actual results from these practices’ Waitlist Workshops. Projected revenue and return-on-ad-spend figures assume a $3,000 average case value at a 70% new-patient close rate, and are illustrative, not guarantees of income. Individual results vary.
Hear it from members
Real doctors. Real workshops. In their own words.
Every number below came out of a single workshop. These are members telling you what happened, unscripted.
14
new patients scheduled, from 43 in attendance
We had 43 people in the room and 14 of those people actually converted, which means they scheduled and paid appointments. They come pre-qualified, and your conversion rates are through the roof.
Dr. John Reuter
Universal Wellness Roscoe Village · Chicago, IL
11
new patients from one workshop, deposits paid on the spot
Almost 30 walked through the door, and as soon as we finished, 11 people signed up for their exam and paid their deposit on the spot.
Dr. Avery Champagne
Radiant Health Chiropractic · Olympia, WA
6
appointments booked, from 25 in attendance, plus 2 speaking gigs
We had 70 people register and 25 show up, and booked six appointments. I also booked two additional speaking gigs.
Dr. Drew Vercellino
Practice owner
12
signed care plans, from 23 at his first workshop
Our first workshop, we had 23 people show up. It is not just more people, it is the right people you are getting in front of.
Dr. Jackson Detrick
Two Rivers Chiropractic
Every month
new patients, and a practice full of her ideal clients
We get new people at the workshops every single month, and our practice today is full of the exact clients we want to serve.
Dr. Julia Anderson
Minneapolis, MN
Done for you
start to finish, so all you do is show up and give the talk
I did not know the first thing about running ads. Steve’s team literally does everything, start to finish. All you do is show up and give the talk.
Dr. Mike Vorozilchak
Neurodevelopmental care
18
new patient exams from one workshop, across 10 families
I had 19 people in attendance and signed up 18 new patient exams from 10 different families. All I had to do was show up and present.
Dr. Kevin Johnson
Mental Health Matters workshop
In their own words
Real posts from members, the night of their workshops.
Unedited screenshots. The same kind of numbers the practices above are producing: full rooms and new patients booked, workshop after workshop.
Real members. Real rooms.
Real rooms, real numbers, in the members’ own words.
17
people scheduled across 5 families, from one workshop
Did the UND for the McClimons, 13 people showed (8 units). Scheduled 5 families or 17 people. Material shifts paradigm to something better!!
Dr. Jared Holt
Practice owner
Alright get this. 9 attended, 7 consultations booked and deposits paid, for a total of 20 NEW PEOPLE!
Dr. Navpreet Saini Conn · Practice owner · 20 new people, 7 consultations booked with deposits paid
Every seat in the room is someone who chose to be there.
One member, unscripted
The room converts because the room came pre-qualified.
14new patients scheduled, from 43 in attendance
“Is Waitlist Workshops worth it? My answer is yes, it absolutely is. Do they fill rooms? Absolutely yes. We had 43 people in the room and 14 of those people actually converted, which means they scheduled and paid appointments.”
They come pre-qualified, then they sit through a workshop with you and you qualify them even more. They come to know, like, and trust you, and then you sit down one on one with them. Your conversion rates are through the roof as far as starting people on care. The lifetime value of these people is extremely high.
Dr. John Reuter
Universal Wellness Roscoe Village · Chicago, IL
Waitlist member since April 2025
The investment
Three tiers. Same system. Different level of access.
The productized system is identical across all three tiers. What changes is intimacy with Steve, payment terms, and capacity caps.
★ By application · Capped at 12
Certainty Circle
$32,500/ 6 mo
Full system. Weekly 1:1 with Dr. Tullius. Quarterly in-person intensive. Custom workshop topic development. Application only. For doctors who intend to lead the category in their market.
Best value
Annual Partnership
$18,500/ 12 mo
Full system. Weekly group coaching. Standard workshop library. Twelve-month commitment. Saves $2,335 versus the monthly cadence. Where commitment meets cash flow.
On Ramp
Monthly
$1,695/ mo + setup
Full system. Weekly group coaching. Ninety-day initial commitment, then month-to-month. Setup fee $495. Lowest barrier to entry. The on-ramp for practices ready to build.
The 12-attendee floor · your first workshop
We carry the risk on your first workshop. Minimum 12 qualified attendees in seats. If we miss that floor, you choose: we pay for the ads on your next workshop, or we refund your first month of membership. We also work with you one on one on the presentation, because filling the room is only half of it.
Multi-clinic organizations. Running more than one location? Pricing is handled separately. Bring it up on the discovery call and Steve will scope it with you directly.
Honest fit
This is not for every practice. Here is who it is for.
We do not sell everyone. We do not want everyone. The doctors who thrive in this system share four things. If you do not see yourself in the left column, we will tell you on the discovery call. That is what the call is for.
This is for you if
- ✓You are already in practice, doing $250K or more in annual revenue.
- ✓You are willing to present from stage. The doctor is the presenter.
- ✓You want authority positioning in your market, not just more patients.
- ✓You are frustrated with lead-gen agencies and want a system you own.
- ✓You believe patients should understand the model before you treat them.
This is not for you if
- ✕You are pre-practice or starting from zero.
- ✕You want a hands-off marketing service where you do not present.
- ✕You are shopping vendors on price. The system rewards commitment.
- ✕You want more leads without changing how you convert.
- ✕You are not willing to do the ninety-day minimum on Monthly.
Straight answers
The questions doctors actually ask on the call.
What does it cost to run?
Membership starts at $1,695 per month. Three tiers: Monthly at $1,695 plus a one-time $495 setup, the Annual Partnership at $18,500 for twelve months, and the Certainty Circle at $32,500 per six months, by application. On top of membership, plan on a per-workshop ad budget of $1,500 to $2,000 paid directly to the ad platforms.
How fast can I run my first workshop?
Four to five weeks from the day we start. That covers building your engine, choosing your title, and running ads long enough to fill the room properly. We guarantee at least 12 people in attendance at that first workshop. If we miss it, you choose: we pay for the ads on your next workshop, or we refund your first month of membership.
Do I have to be the one presenting?
Yes. The doctor is the presenter, and that is the point. The system fills the room and hands you the deck, the structure, and the coaching, but the belief transfer happens between you and the people in front of you. If you want a marketing service where you never take the stage, this is not it.
Do I have to be a great speaker already?
No. Presenting is coached every week: clarity, certainty, voice and sound, the arc, and the close. Most members are not natural presenters when they start. What they are is willing to get on the stage and get coached.
What if my territory is taken?
We take one practice per territory to protect your market. If yours is open, the discovery call confirms it. If it is not, we will tell you straight on that call rather than sell you into a market we cannot serve.
How is this different from an ad agency?
An agency sells you traffic and leaves you alone in the room. We run the demand side that fills the room and coach the conversion side that closes it. Both halves, one system, with the numbers tracked to cost per pre-sold patient rather than cost per lead.
We have more than one location. How does that work?
Multi-clinic organizations are priced separately. Bring it up on the discovery call and Steve will scope it with you directly.
This is what a full room looks like. It could be yours.
One call. One conversation.
This is the year you stop selling from the exam room.
Book a 30-minute discovery call. We will look at your practice, your current numbers, and tell you honestly whether this is the right fit. No pitch on the call. Diagnosis first.