The Workshop Mastery Course
Everything you need to select the best topics and titles for your market, structure your content, promote your event, master public speaking, and close a high percentage of the room.
What it is
A comprehensive, self-paced, do-it-yourself program for providers, professionals, coaches, and entrepreneurs who prefer a hands-on approach to building workshops that fill and convert.
What is inside: 9 modules
Introduction to Workshop Success
Course overview and objectives, plus identifying your target market and their needs, wants, desires, fears, and objections.
Crafting Compelling Workshops
Choosing topics and titles that resonate, structuring engaging content and flow, and ready-to-use material templates.
Logistics for Workshop Planning
Selecting the best days and times, and paid vs free registration.
Registration Pages, Lead Management and Automations
Registration copy that converts, plus pre and post-event email and SMS automations.
Promoting Your Workshops
Organic social strategies, step-by-step paid social campaigns, and promotional emails to your list.
Perfecting Public Speaking
Engaging presentation techniques and overcoming public-speaking anxiety.
Closing a High Percentage of the Room
Persuasive, authentic closing and addressing objections so more people say yes.
Post-Workshop Systems
Staying in front of leads and converting them after the event, whether they showed up or not.
Course Recap and Next Steps
The crucial takeaways and a personalized strategy for immediate implementation.
14-day guarantee. If it is not for you, you get your money back, no questions asked.
What other doctors are saying
“19 in attendance, 18 new patients scheduled from my first workshop. Imagine what it feels like attracting your ideal new patients.”
“25 in attendance, 8 new patients scheduled, and two external speaking opportunities from my first workshop.”
“I replaced all of my other marketing. Now I just fill my practice with the ideal patients who want and need my care.”