The workshop goldmine: why most chiropractors fail at workshops, and how to win.
The opportunity loss sitting in your schedule right now, and the 60 minutes a month that closes it. Eight to twelve ideal new patients per event.
Your quarter-million dollar problem
Capacity minus what you are actually seeing, multiplied out. Most practices with no external workshop arm are leaving 250,000 to 500,000 dollars a year on the table and cannot see it.
Big needs equal high-quality leads
Why children’s health, mental health and chronic conditions fill rooms while stress and nutrition do not. Over 60% of the population carries a diagnosis in one of the three.
Getting butts in the seats
Day, time, room size, budget, campaign objective, and the lookalike audience built from people who actually accepted care. The system behind 10,000+ workshops and $12M in tested ad spend.
Certainty is what they buy
Logical certainty gets the nod. Emotional certainty gets the deposit. Why a financial objection is almost always a certainty problem wearing a disguise.
The call almost nobody makes
Three to four additional new patients are sitting in your registration list after the room empties. The follow-up structure that goes and gets them.
Meet your presenter
Dr. Steve Tullius
300+ workshops delivered. 20 years in practice.
The discovery underneath those numbers is what the business runs on. The rate-limit on conversion was never information. It was belief in the speaker. Solve that and the rest of the funnel follows.
Steve serves as Chairman of the Board of Trustees at Sherman College of Chiropractic, co-chairs the MAHA Chiropractic Working Group, and formerly served as Vice President of the International Federation of Chiropractors and Organizations.
We had 43 people in the room and 14 of those actually converted. They come pre-qualified, and your conversion rates are through the roof.
We had 70 people register and 25 show up, and booked six appointments. I also booked two additional speaking gigs.
These are real member workshops.
Not stock photography. Real doctors, real rooms, filled by the system this training breaks down.
| Practice | New patients | Ad spend | Return |
|---|---|---|---|
| Dr. Kale MatovichNatural Way Chiropractic | 35 | $2,000 | 37x |
| Dr. Adam MartinezAlignLife of Katy | 18 | $1,291 | 29x |
| Dr. Jill WhiteEssential Chiropractic | 16 | $1,500 | 22x |
Real new-patient counts and real ad spend from member records. Projected return assumes a $3,000 average case value at a 70% new-patient close rate. Individual results vary.