How to turn cold Meta traffic into pre-sold patients.
The five reasons a workshop room converts when ads alone do not, and the structure that makes it repeatable.
Why the exam room is the wrong room
What actually happens to a decision between an ad click and a care plan, and why forty rushed minutes cannot carry it.
The economics of one evening a month
Registrations, show rate, attendance and conversion, with the real numbers behind more than 10,000 workshops.
The 60-minute structure
Rapport, tension, reframe, certainty, call to action. Where most presentations lose the room and how to fix it.
What to do when the room is smaller than you hoped
Twelve engaged attendees routinely outperform thirty passive ones. Why, and how to run for that.
Meet your presenter
Dr. Steve Tullius
300+ workshops delivered. 20 years in practice.
The discovery underneath those numbers is what the business runs on. The rate-limit on conversion was never information. It was belief in the speaker. Solve that and the rest of the funnel follows.
Steve serves as Chairman of the Board of Trustees at Sherman College of Chiropractic, co-chairs the MAHA Chiropractic Working Group, and formerly served as Vice President of the International Federation of Chiropractors and Organizations.
We had 43 people in the room and 14 of those actually converted. They come pre-qualified, and your conversion rates are through the roof.
We had 70 people register and 25 show up, and booked six appointments. I also booked two additional speaking gigs.
These are real member workshops.
Not stock photography. Real doctors, real rooms, filled by the system this training breaks down.
| Practice | New patients | Ad spend | Return |
|---|---|---|---|
| Dr. Kale MatovichNatural Way Chiropractic | 35 | $2,000 | 37x |
| Dr. Adam MartinezAlignLife of Katy | 18 | $1,291 | 29x |
| Dr. Jill WhiteEssential Chiropractic | 16 | $1,500 | 22x |
Real new-patient counts and real ad spend from member records. Projected return assumes a $3,000 average case value at a 70% new-patient close rate. Individual results vary.